Type Hunters
Typography is at the heart of our contemporary culture. The film plunges us into the “typographic cauldron” of the great modern metropolis. We are taken on safaris through some of the great European cities by typographers who will decipher for us the “jungle” of typefaces swarming all around us.
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HelveticaFilm, 2007Rated 7.2 on TMDB
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
