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The Final Copy of Ilon Specht (2024) | Slate

The Final Copy of Ilon Specht

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The Final Copy of Ilon Specht

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The Final Copy of Ilon Specht

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

Released: 2024
Runtime: 18m
Genres: Documentary
Country: United States of America
Language: English

Direction and writing

Ben ProudfootDirector

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