The third celebrity season of the Philippine television reality show Pinoy Big Brother marks two major milestones: it is the first season to air on GMA and the first full celebrity edition since 2008. In celebration of its 20th anniversary, Pinoy Big Brother shines brighter than ever with 'PBB Celebrity Collab Edition,' a groundbreaking collaboration between ABS-CBN and GMA that brings together artists from both Star Magic and Sparkle as its newest housemates.